Facebook can be an echo chamber for theatre productions, as you end up promoting to people who already know about your show. However, Facebook has an option called "lookalike audiences" that solves this problem. By loading a list of email addresses or phone numbers of previous ticket buyers into Facebook, the system will compare it against existing Facebook accounts to create a custom audience. From this, Facebook can search for other users who have similar interests and behaviors as your previous ticket buyers.
Paid advertising for shows can be scary and expensive, but with Facebook's lookalike audiences, many variables are already taken care of. You know you are targeting the right people on a channel they use, and they are similar to your previous buyers. With Facebook ads, you can focus on the message and offer, which is necessary for all marketing tactics anyway.
Facebook's interface for ads can be confusing, but with as little as $50, you can experiment with this efficient advertising option. Consider collecting email addresses of paying audiences to optimize the system even further.
Advertising on Facebook isn't dead. Despite new players on the social media scene — TikTok, we're looking at you — knowing how to advertise on Facebook is still an essential skill for most marketers.
Like Instagram, Facebook ads appear throughout the app, including in users' feeds, Stories, Messenger, Marketplace, and more. They look similar to normal posts but always include a “sponsored” label to show they're an ad. Facebook ads include more features than regular posts, like CTA buttons, links, and product catalogs.
To get your brand in front of more users, ads should be a component of any Facebook marketing strategy.
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